TAITRA outlines 2016 trade promotion strategies

2016/01/18

Taiwan’s exports are set for a boost under new promotional campaigns unveiled Jan. 14 in Taipei City by Taiwan External Trade Development Council (TAITRA).

The initiative centers on the use of digital technology in assisting local firms enhance marketing capabilities. This includes establishing a big data center for upgraded market analysis functions and rolling out more promotional events for Taiwan’s e-merchants.

Equally important are efforts in tapping emerging markets, especially those in Central and South Asia, Eastern Europe and the Middle East.

TAITRA Chairman Liang Kuo-hsin said during the trade organization’s annual news conference that the undertaking dovetails with the results of a recent poll among 2,000-plus local industry heavyweights and foreign buyers indicating a rosier outlook for Taiwan’s exports in 2016.

“We will capitalize on such positive sentiment to create new opportunities utilizing innovative solutions for homegrown exporters. In particular, TAITRA plans to set up trade promotion offices in Calcutta, Chennai and Mumbai, as well as a business incubation center for Taiwan firms in Dubai’s Jebel Ali Free Zone.

“Expo Dubai 2020 is also high on our list as a valuable platform for generating major business opportunities,” he added.

According to Liang, other key measures extend to co-organizing business matchmaking events with Association of European Chambers of Commerce and Industry, or Eurochambres, in seven Eastern European countries and Turkey. Trade tours to Central and South Asian countries focusing on auto parts, electrical equipment, hardware, and information and communication technology are also in the works.

“TAITRA will also provide tailor-made solutions for growing market presence and initiating business alliances for cosmetics firms and e-merchants,” he said.

“This is in addition to our strategies for regional development,” Liang said, adding that TAITRA is to continue hosting annual exhibitions in fasteners, food products, hoteliers catering, yachts and watercraft in Kaohsiung.

Source: Taiwan Today (http://taiwantoday.tw/ct.asp?xItem=241338&ctNode=2194&mp=9)