Sun Moon Lake recognized as green destination at ITB Berlin

2025/03/07

Taiwan’s Sun Moon Lake National Scenic Area is a winner of the Green Destinations Top 100 Story Awards presented during the 2025 ITB in Berlin, the Tourism Administration said March 5.
 
According to the TA, the popular tourist site is the third-place winner in the business and marketing category for its Good Practice Story titled “Join Us! Harnessing Collective Wisdom to Promote Sustainable Tourism.” The award represents global recognition of the government’s promotion of green tourism, the agency said.
 
In an effort to help local businesses implement sustainable tourism practices such as waste reduction and low-carbon travel, the SMLNSA Administration began inviting entities to attend project brainstorming workshops in 2023. The joint effort has paid off, with several major corporations already taking part in such tours and travel agencies promoting the packages, the TA said.
 
The TA noted that this is the third time the scenic area has been honored with the award. Its 2022 “Say Goodbye to Single-Use Plastics” campaign involving 29 businesses successfully reduced carbon emissions by 206.05 kilograms, while its 2023 “Use the Sustainable Tourism Model to Make Tribes Have New Possibilities-Economy Under the Forest” campaign helped Indigenous Bunun tribe members turn dried Maqaw seeds, a traditional food seasoning, into perfume to enhance community prosperity.
 
The National Center for Traditional Arts’ Yilan Park in the northeastern county also won the third place in the culture and tradition category this year for its “Be a Sharer: The Revitalization of the Traditional Orange Turtle Sharing Culture” campaign, the TA said. 


Source: Taiwan Today (https://taiwantoday.tw/index.php)