Guatemalan Rice Consumption Increases 10%

2011-08-04

According to a report made for the Guatemalan food producers in 2011, as a result of the wheat flour price increases, rice consumption is up by 10% this year. Based on the Guatemalan Rice Association’s indication, marketing strategy is the important key factor that promotes the sales of Guatemalan rice, it demonstrates the benefits of rice, by emphasizing the preparation methods, recipes, and the abundance of nutritional values. According to the Guatemalan Rice Association’s findings, Guatemalan’s average annual consumption per capita is about 16 pounds.