Taiwan agricultural products showcased at Bangkok book fair
2018/04/09
A variety of Taiwan agricultural products are being showcased at the Bangkok International Book Fair running through April 8 as part of the country’s efforts to strengthen cultural and trade exchanges with Southeast Asia.
Taiwan is the guest of honor at this year’s fair, with the nation’s literature, environment and culture on display at a large pavilion. Included within are exhibits on agritourism, creative branding and tea products organized by the Cabinet-level Council of Agriculture.
The agritourism component spotlights popular farming communities across Taiwan and prominent goods produced in these locations. More than a dozen unique products by farmers’ associations are featured at the fair like mulberry juice, peanuts seasoned with litsea cubeba, a form of spice, and soy sauce with plum extract.
Creative branding highlights innovative packaging design and marketing campaigns for local produce developed under the council’s Taiwan Good Agriculture program. The tea section introduces products and related cultural practices to visitors, with seven Taiwan tea specialists hosting tea-making and tasting events at the pavilion March 31 to April 1.
The COA exhibition also spotlights Taiwan’s latest efforts to advance agricultural exchanges with Southeast Asia in line with the New Southbound Policy. A key plank of the government’s national development strategy, the policy aims to deepen ties across the board with the 10 Association of Southeast Asian Nations member states, six South Asian countries, Australia and New Zealand.
Staged at Queen Sirikit National Convention Centre, the 16th Bangkok International Book Fair hosts some 900 booths from about 400 publishers. In addition to the agriculture displays, the Taiwan pavilion consists of 1,034 books from 156 companies as well as an interactive exhibition using augmented reality technology to present comics and other illustrated works.
Source: Taiwan Today (https://taiwantoday.tw/news.php?unit=10&post=132101)
